# BorgPad Lounge

Get to know the new meta for TGEs.

## Welcome to the **Home of Healthy & Successful TGEs.**

The old meta is dying. CEX's no longer bring marginal buyers. Their extortionate fees and conditions drive hyper-inflated valuations.  Low-float VC-tokens are strictly value-extractive. And ultimately all this is leading to Web3 communities being driven out of the market place.&#x20;

The Web3 market structure needs healing. And urgently.&#x20;

> **We empower teams and founders who are 100% committed to making their TGE a success. We are reclaiming token launches from the CEX-Cartel & bringing the power & upside back to the value creators; users & communities.**&#x20;

***

## What do we offer?

*"There aren't enough long-term thinkers in the on-chain world.*

The problem is clear: we've built mechanisms that overly reward financial "one-night stands" at the expense of long-term relationships. Fake charts and artificially engineered tokenomics now dominate the industry, trapping it in an ever-greedy, destructive cycle. While speculation and quick access to capital once drove adoption, they now pose a massive barrier. Why would anyone invest in a new project if they feel pressured to exit their position every three days?

We've ended up no better situation than the TradFi world—a handful of privileged actors exploiting information asymmetries to take advantage of newcomers, making them disappear as quickly as they arrive.

VCs, Market Makers, and CEXs groom young projects as cash cows and exploit communities as exit liquidity.  Builders focused on delivering real value often remain in the shadows—not because there's no community for them, but because reaching that community has become prohibitively expensive.

<figure><img src="/files/R36rng2roQhR5hw8Nt0e" alt="" width="563"><figcaption></figcaption></figure>

BorgPad aims to be the top choice for founders who aspire to launch successful TGEs alongside the community that support them. We offer courageous teams a tangible alternative to the CEX-dictated TGEs—a path that creates real value and redistributes it back into the ecosystem from the bottom up.

> **Real valuations, healthy and transparent distributions, strong community-building that translates into sustainable demand.**

***

## What's our recipe ?

A successful TGE begins with a team and founders who are wholeheartedly committed to making the TGE and their community the top priority. While this dedication is essential, it’s not sufficient on its own—you also need an exceptional execution strategy. That’s where BorgPad comes in.

<figure><img src="/files/LhHbZmUG55ss1kQV9PBa" alt="" width="563"><figcaption></figcaption></figure>

We’ve developed a suite of products that provide a clear and focused path to your TGE

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><strong>BorgPad Alpha</strong></td><td>The first step that funds your TGE campaign and builds your initial army of supporters, setting the stage for success.</td><td></td><td><a href="/files/RymfKMi8hJZqie7mmwtI">/files/RymfKMi8hJZqie7mmwtI</a></td></tr><tr><td><strong>BorgPad Angel Staking</strong></td><td>Users stake $SOL and receive airdrops from projects incubated by BorgPad. This not only rewards early supporters but also accelerates project awareness within the native Solana community</td><td></td><td><a href="/files/1JrkR3ib9rD6Krnk5Pu7">/files/1JrkR3ib9rD6Krnk5Pu7</a></td></tr><tr><td><strong>BorgPad Public LaunchPools</strong></td><td>For committed projects ready to TGE, we raise up to $1 million in liquidity to seed pools on Solana DEXs + guarantee a direct listing on the SwissBorg app.</td><td></td><td><a href="/files/XjAo6iwEAaK3S1NdXYtJ">/files/XjAo6iwEAaK3S1NdXYtJ</a></td></tr><tr><td><strong>BorgPad Private LBP</strong></td><td>For projects aiming to list on the SwissBorg app and establish a DEX presence on Solana. We provide the support needed to craft an offering that attracts $BORG liquidity.</td><td></td><td><a href="/files/bZ9re7nUExirOIUbVAgR">/files/bZ9re7nUExirOIUbVAgR</a></td></tr></tbody></table>

No fluff, no wasted time. BorgPad helps you craft an efficient TGE strategy while keeping your treasury fully intact—so you can focus entirely on building your product.&#x20;

Our suite of tools takes you from zero to TGE, allowing you to concentrate on what truly matters: building a strong, engaged community around a stunning product vision .&#x20;

We're cutting out all the fluff and the exploitative middlemen. We are empowering founders to regain control over their destiny. It's a return to sound first principles where value creators and value receivers will once again become one.

> **This is our "Amazon self-publishing" moment—just as Amazon empowered anyone to publish their book without conforming to the publishers' cartel, we're doing the same for founders**


# Intro to BetterThanCEX

More than a meta, it's a philosophy.

## TL;DR:

{% tabs %}
{% tab title="For Users" %}
**Better Investment Conditions than VCs:**

* Low Valuations
* Better Locking Terms

**No Hidden Information Asymmetry:**&#x20;

* Full visibility on all terms, from initial angel rounds to the final OTC deal.
  {% endtab %}

{% tab title="For Founders" %}
**Custom TGE-Success Plan:**

* Data-Driven Launch Campaign (TGEs can be engineered).
* Fair TGE and Listing Conditions on DEXs + SwissBorg.

**Work for your community, not the CEX﻿-Cartel:**

* Raise from your community.
* Keep your treasury.
  {% endtab %}

{% tab title="For $BORG" %}
**Exclusive Investment Vehicle:**

* Participate to High-Potential Projects with TGEs Engineered for Success.

**Increased Asset Recognition & Utilisation Off & On-Chain:**

* In-App Utilities
* On-Chain Liquidity & Volume.
  {% endtab %}
  {% endtabs %}

## From Meme to Meaningful: It's Time to Fall in Love with Token Launches Again.

The current trajectory makes it seem like our destiny is sealed—there’s no turning back, and we must make a choice.

<figure><img src="/files/v6ocbLxk5AmCHsiasL34" alt=""><figcaption></figcaption></figure>

But it doesn’t have to be this way.&#x20;

> To steer the industry toward a sustainable future, all it takes is some creativity and a committed group from the silent majority collaborating for change with courage and long-term thinking—the very principles that BorgPad stands for. We’re here to offer founders a fresh, efficient way to design their TGEs.

In many ways, we’ve come full circle and realised that the ICO days weren’t as bad as they seemed. We believe that the current trend of focusing on meme coins and abandoning ‘tech coins’ or ‘utility tokens’ isn’t the core issue. Meme coins have highlighted the exploitative practices that have persisted since the last bull run, helping to catalyze necessary changes. They are a form of digital revolt, but they aren’t the solution—they’re just part of it.

Meme coins have their place as an asset class, and we believe they deserve to exist. However, by design, meme coins lack commitment—and the future can’t be built without commitment. Just as a nation can’t evolve if its people don’t commit to each other and form families, the industry can’t grow sustainably without dedicated participants. How long can a nation survive if everyone remains perpetually unattached? Single forever,  jumping from one-night stand to the next? &#x20;

Creating the next generation is crucial to the evolution of any community. It can be enriching to have low-commitment groups within this space, but they can’t dominate without threatening the long-term viability of the ecosystem

So, what is the #BetterThanCEX philosophy?&#x20;

It’s the belief that we can combine the best elements of meme coins—like prioritising the community through fair launches—with the strengths of utility tokens, which provide long-term value that the space can build upon. After all, what would the crypto space, or even meme coins, be without the invention of ERC-20? While competition is healthy, we’re still the outsiders in the silicon valley Web2 world, and collaboration remains our best chance for growth and making Web3 the reality we want.


# For Founders

We want to start this conversation by stating clearly: BorgPad is not for everyone.

**Our approach only works with founders who are committed to long-term thinking, obsessed with creative problem-solving, and most importantly, unafraid to challenge the status quo. In short, you need to be a leader who is crystal clear about your objectives.**

Unfortunately, we’re seeing fewer true founders today. Instead, we encounter entrepreneurs—those with limited vision and conviction—who believe that merely aggregating services from different parts of the ecosystem will lead to success. Others rely on information asymmetry and short-term FOMO tactics. This approach can only deliver fleeting gains.

There’s no pre-destined path to success, and many have forgotten that. While the future is uncertain, that doesn’t mean we shouldn’t approach it with creativity and playfulness as we tackle our greatest challenges.

When considering a partnership with BorgPad, the most crucial question to ask yourself is: “Are we 100% committed to making our TGE the top priority for the next few months?” This is the pivotal decision point. Once we’re aligned on this, it’s no longer about negotiation but about collaboration. Building a successful TGE isn’t a negotiation—it’s a battle we fight side by side.

Don’t fall into the trap of mid-curve thinking when making this decision. As founders, you’re expected to make tough choices, often going beyond conventional wisdom to deliver maximum value. At this stage, VCs and institutions should recognise the importance of avoiding short-sighted strategies in favour of maximising the TGE’s potential for massive success. The community always rewards those who are bold and brave.

<figure><img src="/files/pgoFuoU8n3845DD8gCyr" alt="" width="563"><figcaption><p>To be courageous requires conviction - and conviction can only come from within. </p></figcaption></figure>

Whatever path you chose, we wish you all the best.&#x20;

<figure><img src="/files/tLM5zk5pGuhkVFHZR36Z" alt=""><figcaption><p>The Founder's BetterThanCEX path.</p></figcaption></figure>

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td>Founders: <strong>Dive Deeper Here.</strong></td><td></td><td></td><td><a href="/files/XHbcLtqV37JHoK2peYgx">/files/XHbcLtqV37JHoK2peYgx</a></td></tr></tbody></table>


# For Investors

Why Should You Participate in BorgPad Now?

What you consume, consumes you. Investors are no different from founders—we must consider how our short-term decisions align with our long-term future. For the crypto space to progress, we need trustworthy and courageous founders. Not only because they are building the essential foundation for broader cryptocurrency adoption, but also because they are forging a model for the next generation.

Investing in strong projects within an ecosystem not only offers a great investment opportunity but also boosts your main ecosystem holdings—in this case, your SOL bags!

Don’t get us wrong—we’re agnostic about the type of project. It could be a DeFi platform or even a meme coin; that’s irrelevant. What matters is the ‘why’ and ‘how’, more than the ‘what’.

**How Will BorgPad Help in a World Overflowing with New Coins?**

> It’s simple—we act as the guardian of the #BetterThanCEX experience. We work diligently to offer projects that align with this philosophy, ensuring full transparency and access to all relevant information.

In short, we provide the community with investment conditions that surpass those of the CEX cartels: lower valuations, better lock-up terms, more rewards, and more ways to participate. But it’s not just about your capital—your commitment will be key to unlocking these opportunities.

By participating in BorgPad, you’re not just making an investment—you’re joining a movement that prioritises long-term growth over short-term gains. You’re supporting founders who are committed to building sustainable value and shaping the future of the crypto industry. Together, we can foster an ecosystem where value creators and value receivers become one, driving meaningful progress for everyone involved.

<figure><img src="/files/RKZpgsepurrHCZK2zh8i" alt=""><figcaption><p>The Investor BetterThanCEX Path.</p></figcaption></figure>


# For Borgers

$BORG is coming for the on-chain world.

*BorgPad aims to be the top choice for founders who aspire to launch successful TGEs that maximise the community-centric nature of their ecosystems. In essence, our goal is to increase the number of healthy TGEs by offering founders an alternative to the CEX cartel.*

*This is our “Amazon self-publishing” moment—just as Amazon empowered anyone to publish their book without conforming to the publishers’ cartel, we’re doing the same for founders.*

Learn more here: [Watch the video](https://www.youtube.com/live/DsT1Np4m-1Q?si=Y6QO2rIAjg6qKtbQ\&t=2360).

> The mechanics underpinning BorgPad’s success—and directly linked to the success of the $BORG token—are straightforward: **every TGE will be executed via an on-chain liquidity pool (LP) that pairs with $BORG. We’re aiming to replicate what Binance achieved off-chain, where every altcoin listed had an $Token/$BNB pair.**

## Here’s how the virtuous loop works:

1. **On-Chain TGE Execution:** A project conducts its TGE on-chain using BorgPad, increasing on-chain $BORG liquidity.
2. **Automatic Listing:** The $Token automatically gets listed on the SwissBorg App, leveraging MEX technology, making SwissBorg the first CEX to list it.
3. **Generating Demand:** If we succeed in creating demand for $Token, the SwissBorg App attracts new users, generating more revenue and leading to further $BORG burns.
4. I**ncreased Visibility:** As $Token volume grows, so does the volume for $BORG, making $BORG increasingly visible within the Solana ecosystem and the broader crypto space, ultimately driving greater adoption.

**This virtuous cycle can be visualized as:**

```
// $USDc → Routing through $BORG → $Token → Back to $USDC
```

{% hint style="info" %}
Quantum physics enthusiasts might call this virtuous circle **“The Borg Entanglement.”**
{% endhint %}

As you can see, this mechanism has the potential to become a powerful tool for $BORG adoption beyond just the SwissBorg app. However, there’s one key prerequisite for this to succeed: we need successful TGEs.

#### Liquidity & Market Depth

We allocate **20% of $BORG’s supply** to a classic **AMM pool**.

💡 Why this matters:

* Ensures **deeper liquidity** and easier trading
* Creates **buying pressure** from users needing BORG for perks
* Stimulates **volume and visibility** on-chain

#### 2. Priority Access to Launches

Holding **1,000 staked $BORG** unlocks:

* **BORGers Club whitelist tier**
* **Early and exclusive access** to launches
* **Higher investment caps**
* Sometimes, **private rounds** reserved for BORG holders only

BORG is your gateway to the **best seat at the table**.

#### 3. Staking = Whitelist + Airdrops (Coming Soon)

Staking isn’t just about access — it’s about alignment.

✅ **Whitelist**: Only staked BORG counts for whitelist eligibility.

🎁 **Airdrops**: Select projects launching on BorgPad or listing in SwissBorg app may be required to **airdrop a portion of their supply** to **on-chain BORG stakers**.

This creates a **direct reward mechanism** for long-term participants — and encourages alignment between investors and projects.

🛡️ Bonus: Staking also acts as a **friction layer against quick flipping** during launches.

If you want access, you commit.


# Why Us?

BorgPad is a fully independent initiative, funded entirely by SwissBorg Partners. Our #BetterThanCEX philosophy stems from seven years of witnessing the crypto space evolve—from the free-flowing capital of Ethereum startups and the ICO boom to today’s polarized on-chain world, where most projects have a short lifespan. Only a few heavily VC-backed ventures or revenue-generating giants like MakerDAO or Aave manage to thrive.

Meanwhile, builders focused on delivering real value often remain in the shadows—not because there’s no community for them, but because reaching that community has become prohibitively expensive. We believe that current practices have become significant barriers to adoption, hindering both users and motivated entrepreneurs. It’s time for a change, and we’re bringing it with a bang. It’s time to disrupt the CEX cartel. Who could say no to a #BetterThanCEX experience?

## So... Why Us?

In July 2017, we unveiled[ our optimistic vision for wealth management.](https://drive.google.com/file/d/0B7oagJIIcHg7SnEtYzJmaFVqbzg/view?usp=drive_link\&resourcekey=0-IDIjp6H2UhiXoOv6-w0shw) Coming from backgrounds in traditional finance and banking, we created SwissBorg to disrupt an industry we saw as elitist and unfair. We believed the ideal investment world should eliminate individualism, greed, exclusivity, and fear, while fostering trust, fulfilment, inclusiveness, and freedom.

Guided by this conviction, we raised [$52,000,000 in 2017](https://www.startupticker.ch/en/news/swissborg-ico-reaches-hard-cap-of-50-million) and developed an incredible crypto application that now ranks among the top 10 in Europe.

Since then, we’ve raised tens of millions more for crypto projects and executed the[ largest European crowdfunding campaign with our Series A](https://swissborg.com/launchpad/swissborg-series-a) by the end of 2022—right at the bottom of the bear market.

***

**When it comes to raising capital, navigating CEXs, and building communities, we know exactly what we’re doing.**

<figure><img src="/files/rrKAJSnwC8olXzDXN9yR" alt=""><figcaption></figcaption></figure>


# The Commandments

At BorgPad, your success is our success. Unlike marketing agencies that operate in the shadows or launchpads that pump and dump tokens, we stand apart. We don’t work with just anyone. We seek courageous founders who believe the crypto space deserves better. This means partnering with those ready to reject common practices like the 'get rich quick' mentality, which creates unhealthy information asymmetry between insiders and the broader community.

It's easy to blame CEXs, VCs, and influencers for fostering greed, but they can only exploit these opportunities with founders' consent. To change the rules of the CEX cartel, we must collaborate with founders committed to long-term success rather than seeking shortcuts.

[Be a Big Boy, not a CEX-Toy](https://x.com/KamelAouane/status/1847310507989946518)

## Follow The #BetterThanCEX Commandments

<table data-header-hidden><thead><tr><th width="269"></th><th></th></tr></thead><tbody><tr><td>Absolute Transparency</td><td>Openly disclose all fundraising information &#x26; financials. No hidden secondaries, no info asymmetry between institutional and retail.</td></tr><tr><td>No Marketing Shortcuts</td><td> Avoid paying influencers for pump-and-dump schemes.</td></tr><tr><td>Free CEX Listing Strategy</td><td>Focus on driving on-chain volume through the roof so that the token's market share forces CEXs to list it for free.</td></tr><tr><td>Token Evangelist</td><td>Be relentless about your token's value proposition. You chose the path of Web3. Understand that your token will make or break you.</td></tr><tr><td>Commitment</td><td>Reject shortcuts and remain loyal to the on-chain philosophy and true supporters. There will be temptation, stand above it.</td></tr><tr><td>Absolute Ownership</td><td>Take full responsibility for your project’s successes and setbacks. There is no blame to be given. It starts and stops with you.</td></tr><tr><td>Builder Mentality</td><td>Keep building solutions that generate real revenue and utility for the space.</td></tr><tr><td>Token First</td><td>We might sound repetitive, but it is crucial: make your token a priority, not an afterthought.</td></tr></tbody></table>


# The TGE Journey

No BS, No Wasted Time.

At BorgPad, we streamline your TGE strategy, keeping your treasury intact so you can focus entirely on building your product. Our comprehensive suite of tools guides you from zero to TGE, allowing you to concentrate on what truly matters: cultivating a strong, engaged community.

## **Launching a Token is Like Launching a Product**

Just as launching a product starts with building a community of early adopters, launching a token begins with nurturing a dedicated base. Crossing this critical phase is where BorgPad steps in—to guide and support you every step of the way.

<figure><img src="/files/3oKARS0bUhzXoiYodTls" alt=""><figcaption></figcaption></figure>

## So, how does it technically work?&#x20;

Just like in a relationship, before getting married, we have to date. Our journey begins with due diligence, followed by strategy planning and crafting. This ensures we’re aligned and ready to build something lasting.

<figure><img src="/files/QQAYp2GBAhUSmivVXUof" alt=""><figcaption></figcaption></figure>

If our initial phases go smoothly, we dive into the real work—executing your TGE with precision and efficiency.

<figure><img src="/files/qr2YrPpKRLMXyQvyGylz" alt=""><figcaption></figcaption></figure>

### Distribution Without Burning Your Runway

Our TGE strategy is designed to protect your runway. Instead of overspending on the CEX cartel for your TGE, we raise funds directly from the community. This aligns with our goal of maximizing your project’s long-term success without unnecessary financial strain.

<figure><img src="/files/NigKbfOXik0tTrlVCrba" alt=""><figcaption></figcaption></figure>

### Due Diligence Criteria

BorgPad selects projects for TGEs based on an internal due diligence process that evaluates the team's commitment to the #BetterThanCEX standard and the project’s current maturity level.&#x20;

We evaluate projects based on three key criteria:

**Team Quality**

**Product Maturity**

**Community Quality**

Want to get in touch to launch the Better Than CEX way?

[Apply here](https://app.formo.so/new-form-UD1b4gzCj0aG36uLFuqoa)

<br>


# BorgPad Strategies

**Understand the different pricing strategies available on BorgPad, and choose the one that fits your project’s vision.**

We offer 3 launch strategies (and more to come), each with its own risk/return profile and investor alignment mechanism:

***

#### 🔒 Fixed FDV

**Set the valuation upfront. Limit both upside and downside.**

A predictable model where the Fully Diluted Valuation (FDV) is fixed in advance, no matter how much is raised.

**Benefits:**

* Simple and easy to communicate
* Works well for projects with strong brand equity
* Clear market cap reference from day one

**Risks:**

* If demand exceeds expectations, tokens may be underpriced
* Doesn’t allow organic price discovery

<figure><img src="/files/hl7PLPMiyEipa8jEWjR0" alt=""><figcaption></figcaption></figure>

***

#### 🌊 Float FDV

**Let the market decide your valuation.**

The FDV is determined by the amount raised during the launch. More capital → higher valuation.

**What it means:**

* FDV adjusts dynamically based on market demand
* Aligns price with user interest and momentum
* Encourages price discovery and real traction

**Example:**

* Raise $50k → FDV = $1M
* Raise $200k → FDV = up to $5M

Ideal for early-stage projects looking to **test market appetite**.

<figure><img src="/files/WpJ8swwira4DKyeEHi5O" alt=""><figcaption></figcaption></figure>

***

#### 🛡️ Floor Strategy

**Protect the downside, unleash the upside.**

A model where your token **can’t trade below a defined price (The Floor)**. Your **risk is capped, but upside is uncapped**.

**Key Features:**

* No tokens sold below the Floor at TGE
* Downside is protected, upside is unlimited
* Unlocks go into DLMM Floor bins at TGE or controlled moments
* Works best for projects confident in long-term value

<figure><img src="/files/ZaZ6ZjNdKX9qyszn1qBz" alt=""><figcaption></figcaption></figure>

**Investor View:**

Flips the risk curve in their favor → safer entry point with full upside potential.


# Why support the #BetterThanCEX experience.

| Investors |
| --------- |

The simple answer to why supporting #BetterThanCex is important: you can’t win at the game of information asymmetry, and being the exit liquidity is not a viable investment strategy.&#x20;

The more detailed answer involves understanding the butterfly effect—what you consume, consumes you. Aligning your short-term decisions with your long-term best interests is key to becoming successful at investing.

As the web celebrates its [35th Birthday](https://medium.com/@timberners_lee/marking-the-webs-35th-birthday-an-open-letter-ebb410cc7d42) this year , it’s the perfect moment for a reset.

In the era of ultra capitalism & sophisticated labor, collaboration translates into investment. Since investment is money and money is derived from our only asset, time, investment has become our greatest tool for collaboration.

Investing in the wrong technology distorts our reality, seizing our most valuable wealth—our time—for the benefit of a few at the expense of many. In a world where success is solely measured by the bottom line, short-term thinkers often dominate, driven by rules dictated by ‘arbitrage’ or ‘opportunity cost.’ Arbitrage stands in contrast to conviction and long-term thinking. By nature, long-term rewards are more uncertain than short-term gains because the sequence of events isn’t always predictable.

Accepting this short-term uncertainty can be seen as 'faith' in a world that only swears by 'data-informed decisions', but it's not. It's called 'courage', and to cultivate a world that is free of manipulation, we need more 'long-term thinkers'.&#x20;

| A Deeper Look into Token Metas and the #BetterThanCEX Movement |
| -------------------------------------------------------------- |

In [this insightful article by Dani de Lophem](https://x.com/DLophem/status/1855966306337755144), he outlines the evolution and challenges of token distribution models, from the wild ICO days to the dominance of centralized exchanges (CEXs) and the rise of memecoins. Dani argues that each new token distribution model (or "meta") shaped the market, but many led to unsustainable practices, with VCs and insiders benefitting at the expense of average investors.

Dani highlights the following key stages that have shaped crypto investment:

1. **The ICO Boom** – Early alt-season excitement opened up primary market access to the public, but greed and scams quickly eroded trust.
2. **CEX Control and Privatization of Value** – The failure of ICOs led to a power shift back to VCs and centralized exchanges, with inflated valuations benefiting insiders and leaving retail investors as exit liquidity.
3. **The Memecoin Rebellion** – Memecoins emerged as an anti-establishment reaction, democratizing trading on-chain without VC influence, yet often still exploited by insiders through bots and manipulation.
4. **The Need for a New Meta** – Dani emphasizes the need for a new direction in crypto: a community-driven approach to token launches that’s fair, open, and free from the influence of gatekeepers.


# The Khama Menu

This section outlines how you can get involved and the benefits of each step. BorgPad offers investors the opportunity to be fully exposed to a project pre-TGE, positioning them to benefit from the full upside potential of being early.

| Starter                                                                                                                                                                                                                                                                                                                                                                                                                                                                               | Main                                                                                                                                                                                                                                                                                                                                                                                                                            | Dessert                                                                                                                                                                                                                                                                                                                                                                                                           |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <p><strong>Alpha</strong><br><br><strong>Investment Terms:</strong></p><ul><li>Small Ticket ($250 max)</li><li>FDV Below $50M</li><li>Locking < 6M</li><li>TGE Objective 3 months after Alpha</li><li>Be an active community member</li><li>The money collected finances the TGE campaign</li></ul><p></p><p><strong>Risk:</strong></p><ul><li>TGE campaign isn’t successful</li><li>LBP doesn’t attract enough investors to generate secondary market demand for the token</li></ul> | <p><strong>BorgPad Launch Pool</strong><br><br><strong>Investment Terms:</strong></p><ul><li>White Listing</li><li>FDV Below $100M</li><li>Locking < 12M</li><li>$BORG as a reference currency</li><li>Receive Tokens and/or LP $Token/$BORG</li></ul><p></p><p></p><p></p><p><strong>Risk:</strong></p><ul><li>Low secondary market demand for the token</li><li>The APY may not compensate for the impermanent loss</li></ul> | <p><strong>Angel Staking</strong><br><br><strong>Investment Terms:</strong></p><ul><li>Stake $SOL</li><li>Gamified Airdrops</li></ul><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p><strong>Risk:</strong></p><ul><li>Becoming addicted to the product 🙂</li><li>Opportunity Cost Yield versus Reward</li><li>Smart Contract Risk with Liquid Staking Protocol</li></ul> |


# Alpha Analysis

Alpha is a fundraising campaign aimed at financing the TGE campaign. Alpha opportunities don’t happen directly through the BorgPad UI but are traditionally conducted via two channels:

* Off-chain: Through the SwissBorg App[ https://swissborg.com/](https://swissborg.com/)
* On-chain: Via forms or platforms such as[ https://echo.xyz/](https://echo.xyz/)

Unlike traditional launchpads, BorgPad provides a high level of certainty that the token will have its TGE within three months after the raise. This not only exposes you to the long-term potential of the project but, due to short lock-up periods, also allows you to benefit from the success of the TGE following the Alpha Raise

<figure><img src="/files/czV8o16iPtZz91Uf1Md3" alt=""><figcaption></figcaption></figure>


# LBP Payoff Analysis

An LBP (Liquidity Bootstrapping Pool) allows the community to participate in the project’s TGE, contributing to the liquidity needed for the token to be traded on-chain. As a result, the token is also automatically listed on the SwissBorg App.

<figure><img src="/files/rDpmeeZzG1LLW7IsnVkj" alt=""><figcaption></figcaption></figure>

Since one size does not fit all, each LBP will offer different investment terms. Here is a list of potential terms:

|                          | Option 1                                                                  | Option 2                                         |
| ------------------------ | ------------------------------------------------------------------------- | ------------------------------------------------ |
| **Investment Currency:** | $BORG                                                                     | $BORG                                            |
| **Asset Receive:**       | $Token                                                                    | Between 50% to 100% of LP $Token/$BORG           |
| **Locking Period:**      | Up to 18 months                                                           | Up to 18 months                                  |
| **Reward:**              | Receive a Share of the LP $Token/$BORG if the $Token failed to match KPIs | APY(%) in $Token distributed over time           |
| **LBP $Token/$BORG:**    | Up to 50% Burned                                                          | Between 0 to 50% return to the project or Burned |

As a reference, you can see the theoretical payoff matrix based on different token incentive rewards for a $1,000 investment in $Token (the token of the project that TGE through the BorgPad LBP).

<figure><img src="/files/EvA3PVXguLSePXrDTl6O" alt=""><figcaption></figcaption></figure>

<https://swissborg.com/blog/become-market-maker-with-agora-alpha>


# Angel Staking


# Angel Staking Reward Analysis

The principle is simple: you stake your $SOL, we invest it in best-in-class liquid stacking and stacking protocols, you support the #BetterThanCex movement, and we reward your loyalty with airdrops.

Here’s the twist! To make this initiative both appealing and inclusive, the airdrops come in the form of loot boxes containing random prizes. The longer you stake, the better the prizes!

<figure><img src="/files/TIcnQYsrBMiflNU2LQPJ" alt=""><figcaption></figcaption></figure>

We operate in Seasons. Each Season, your staked SOL tokens earn you points, and the more points you accumulate, the bigger your reward. We’ve split rewards into two categories:

| Stake **under** 50 $SOL | Earn LootBoxes that contain BorgPad Launched Token          |
| ----------------------- | ----------------------------------------------------------- |
| Stake **over** 50 $SOL  | Earn Direct allocation that contains BorgPad Launched Token |

During a season you accumulate points. Points are then converted into Lootboxes. The LootBoxes are created at the end of each season, granted a fair participation according to the distribution of participants.

Here is an example of a how the reward are computed&#x20;

<https://docs.google.com/spreadsheets/d/11Rb2xRB4bGDLVos02q-fkv5M2k1RjMm6UrjhenLPrBk/edit?gid=1652490742#gid=1652490742>


# Angel Staking Booster

During each season, we will collaborate with Solana projects to allocate a budget that boosts point accumulation.&#x20;

For example, if a project allocates $5,000 worth of their tokens as a promotional booster with a 10x boost, users staking during this time will accumulate points 10 times faster than usual. This boost continues until the $5,000 worth of tokens is fully distributed.

<figure><img src="/files/froYhmRGOLHBQHPg2JDS" alt=""><figcaption></figcaption></figure>


# How to be Whitelist for a Launch ?

### 🧾 Whitelist Tiers

**Secure your spot. Get early access. Choose your path.**

To participate in BorgPad launches, users must complete **specific eligibility steps** depending on the tier they wish to access.

There are **three main whitelist tiers** that are consistent across launches — plus occasional partner-based extras.

***

#### 🥇 BORGers Club

**Exclusive tier for BORG holders.**

✅ Requirements:

* Hold at least **1,000 $BORG** is **staking**
* Complete the previous steps:
  * Submit your **email**
  * Make a **commitment**
  * Accept the **Terms of Use**

🔓 Access:

* **Earliest access** to the token sale
* Higher max allocation (e.g. $5,000)

🎁 Bonus:

* Some launches may offer **rewards** or **extra allocation** to BORGers Club members

*Disclaimer : The BorgPad team can allocate up to 10 whitelist spots per launch for **BORGers Club** to people who were involved in preparing the launch — moderators, active community members who helped, BorgPad team members, etc.*

***

#### 🥈 Early Public Sale

**Open to anyone who completes the onboarding steps.**

✅ Requirements:

* No $BORG required
* Complete the same **3 onboarding steps**:
  * Email ✅
  * Commitment ✅
  * Terms accepted ✅

🔓 Access:

* **Early access** before public sale
* Standard max allocation (e.g. $4,000)

Ideal for committed users who haven’t yet joined the BORG ecosystem.

***

#### 🥉 Public Sale

**Open to all. No staking. No commitment. Just be ready.**

✅ Requirements:

* Accept **Terms of Use**

🔓 Access:

* **Final phase** of the sale
* First-come, first-served
* May have lower allocations depending on demand

Perfect for new users discovering the project at the last moment. Be careful sometime no allocation left !

***

#### 🧩 Bonus Tiers (Optional)

Depending on the launch or partnerships, we may introduce:

* **Partner Whitelists** (e.g. from ecosystems like SwissBorg, SolanaID, etc.)
* **Community Contributor Tiers**
* **KOL or analyst program access tiers**

These are announced on a **case-by-case basis** — stay tuned to our announcements.


# BorgPad Alpha

Our goal is to build an initial community of investors and supporters through this campaign. To achieve this, we’ll offer an Alpha Vault in-app with highly favorable conditions for our community.

What does this mean in concrete terms? We intend to provide our community with the best possible valuation (i.e., FDV) and extremely short lock-up periods. Our target is to offer valuations on par with those received by VCs or other early investors, with a fully unlocked state in under six months.

At this stage, we’re aiming for a large number of investors to help mitigate potential selling pressure at TGE. Additionally, we want to raise awareness and establish the first community of believers around the project.

The funded collected will be exclusively used to finance the TGE campaign which in return give some level of guarantee that the token will be at the center stage of the preoccupation of the project.

Alpha opportunities don’t happen directly through the BorgPad UI but are traditionally conducted via two channels:

| Off Chain App            | On-chain App                                                                                         |
| ------------------------ | ---------------------------------------------------------------------------------------------------- |
| <https://swissborg.com/> | <p>Form > Contact Admin in TG group<br>Or<br><a href="https://echo.xyz/"><https://echo.xyz/></a></p> |


# BorgPad Angel Staking

The more people who embrace our #BetterThanCex philosophy, the more transformative the impact on the space will be. To ensure that every contribution counts, we’ve created two leagues for Angel Stakers. Those staking over 50 SOL enter a guaranteed reward league, while those staking less join a random reward league. This setup ensures that even those staking as little as 1 SOL have a chance to receive meaningful token allocations in projects.

<figure><img src="/files/Yb04IQIp4qqCJR67cMLW" alt=""><figcaption></figcaption></figure>

Rewards are distributed at the end of each season, which typically lasts for 3 months. During the season, each staker accumulates points. At the end of the season, these points are converted into both loot boxes and direct airdrops, depending on the league you belong to (either below or above 50 $SOL).

<figure><img src="/files/UQzsrY4sN3nkx0Ea9Ufn" alt=""><figcaption></figcaption></figure>


# BorgPad Public LBP

LBP facilitates the following:

* Investors: Invest at a fixed valuation before prices fluctuate according to AMM rules.
* Projects: Source your LP liquidity directly from the community, building strong bonds and save money that would otherwise be spent unnecessarily on CEXs. This allows you to keep developing your product. Additionally, your token gets listed instantly on SwissBorg MEX, while concentrating buying pressure on DEX volumes to help rank your token among the top on CoinGecko and CMC.

<figure><img src="/files/yXfepC1ou3iB63wzkarX" alt=""><figcaption><p>How a BorgPad Public LBP works</p></figcaption></figure>

Participating in an LBP is equivalent to providing single-sided liquidity in a liquidity pool that is instantly staked to earn rewards, similar to the single asset deposit for a Liquidity Vault in Kamino. Difference Being that the swap occurs at a fixed value and potentially the portion of LP return is geometrically different.

<figure><img src="/files/0BFWgpscqoA7Zanjemiy" alt=""><figcaption></figcaption></figure>


# BorgPad Private LBP

Private LBPs function similarly to Public LBPs from a technical standpoint. The key difference is that we won’t publicly announce these opportunities. Instead, they will be offered exclusively to a private community of $BORG token holders. The goal here is to fast-track tokens that are looking to list on the SwissBorg app.

This approach allows us to extend opportunities to token holders rather than capturing them internally. It’s also a much quicker process, which will accelerate the number of $Token/$BORG pairs listed on-chain.

Private LBP will be both dealing with tokens that haven’t TGE yet or Token with an existing market but that want to Bridge to Solana.

[Apply here](https://app.formo.so/new-form-UD1b4gzCj0aG36uLFuqoa)

Fees: LBP = 5%


# Draft Pick

**Test traction. Get feedback. Launch smarter.**

Draft Pick is BorgPad’s curation layer — where selected projects are publicly showcased to gauge interest, assess investor quality, and validate their readiness to launch.

#### 🎯 What is Draft Pick?

A public shortlist of promising projects that have caught our attention. It’s the **first step before a full-scale launch** — a way to test the waters and collect early signals from the community.

***

#### 🩺 Why It Matters

For **projects**, Draft Pick acts as a **Health Check**:

* Do investors show interest?
* What kind of investors are engaging?
* Is the positioning strong enough?
* Are the KPIs compelling?

This step allows founders to:

* **Measure traction** (investor count, wallet quality, early commits)
* **Get strategic feedback** before it’s too late
* **Adjust tokenomics or go-to-market** based on real-world signals

For **BorgPad**, it helps us:

* Identify which projects are community-validated
* Design **tailored launch strategies** (e.g. LBP format, pricing model, timing)
* Better allocate resources toward high-potential teams

***

#### 🔧 What Happens After?

Projects in Draft Pick may:

* Receive offers for incubation, grants, or liquidity support
* Get introduced to the BorgPad ecosystem (partners, investors, tooling)
* Be onboarded into a **custom launch flow** (Floor, Float, or Fixed FDV etc.)

***

#### 🗳️ Community Role

As a BorgPad investor or contributor, you can:

* Discover early-stage gems before the market does
* Express interest or commit capital early
* Help shape the future of Web3 by backing projects that matter

🧪 **Commit to show support**

When a project enters Draft Pick, users can submit a **paid commitment (0.005 SOL)** to signal genuine interest.

This serves multiple purposes:

* Filters out bots and spam
* Helps us assess **wallet quality and engagement**
* Provides a reliable **traction score** to guide launch decisions

🎟️ **Bonus: Early commitment = Whitelist spot**

Users who commit during Draft Pick are eligible to be **whitelisted for the future launch** of that project — giving them priority access when it goes live.

Your commitment is not an investment — it’s a signal.

And the projects are watching.


# Why is SwissBorg the most Solana Centric CEX?

Since 2017, the technological infrastructure underpinning the decentralized world, namely blockchains, has undergone remarkable evolution. While efficient on-chain trading seemed a fantasy in 2017, seven years later, it's evident that on-chain trading will inevitably become the norm.&#x20;

We have developed what we consider to be the most fair and dedicated technology for crypto investment. We have always been advocates of the DeFi philosophy. Fact talk for themselves: We are from the ICO era, we never took VC as funding mechanism, our first referendum was done on-chain, we integrated DeFi into our Earn Program in 2020 (marking the beginning of our DeFi scaling journey), and most recently launching MEX (becoming the first CEX to genuinely contribute in the expansion of the DEX world, by sourcing liquidity directly from a large range of DEX on Solana).

These initiatives highlight our genuine commitment to embracing the on-chain world and disrupt the CEX cartel.

<https://swissborg.com/blog/swissborg-smarter-engine>&#x20;

<https://swissborg.com/blog/swissborg-pyth>

<https://swissborg.com/blog/smart-yield-report-december-2020-january-2021>&#x20;

<https://swissborg.com/blog/betterthancex-11-exchanges-integrated-swissborg-smart-engine>


# Listing on SwissBorg App

Tokens that TGE through the BorgPad LBP Program will be automatically listed on the SwissBorg app with no extra cost or effort on liquidity. How is that possible? It’s simple—SwissBorg is the first CEX that isn’t built on a centralized order book. Instead, it aggregates liquidity from various venues, including all DEXs within the Solana ecosystem.

[Learn more here](https://swissborg.com/blog/betterthancex-11-exchanges-integrated-swissborg-smart-engine).

What are the positive externalities of such infrastructure?

* First, this guarantees that, as a founder, your token won’t be affected even if SwissBorg where to go bankrupt. The liquidity remains decentralized, staying in the LPs of DEXs.
* It creates a compounding effect. All the volume generated through the SwissBorg app happens on-chain, which helps rank your token progressively as one of the most traded on Solana. This, in turn, attracts a diverse crowd of investors and helps achieve key milestones, like better integration with Solana’s DeFi ecosystem and creating more robust Oracle price feeds.
* It also improves your ranking on platforms like CoinMarketCap and CoinGecko, boosting adoption.

While listing on other CEXs dilutes your efforts, listing on SwissBorg compounds them

| <p><strong>Listing on CEX dilutes your Volume</strong><br><br>> Illustration (multiple accounts all going to a single point, order book)</p> | <p><strong>Listing on SwissBorg compounds your Volume</strong><br><br>> Illustration (multiple wallets going to the same direction, i.e., LP)</p> |
| -------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------- |


# SwissBorg App Stats

<figure><img src="/files/X76jayd5ec4mdSMuxAXM" alt=""><figcaption></figcaption></figure>

The SwissBorg app showcases impressive statistics, reflecting its strong position in the crypto investment space. With a total user crypto asset value of +**$1.2B**, the platform demonstrates high levels of user trust and asset security.

It has successfully verified more than **800K users**, highlighting its wide-reaching adoption and reliable verification process. Additionally, there are over **113,000 BORG token holders**, showing a robust and growing community around SwissBorg’s native token. This solid user base and asset value underscore SwissBorg’s commitment to building a platform "by investors, for investors."

<https://swissborg.com/blog/proof-of-liabilities>&#x20;

<https://swissborg.com/borg-overview>


# Smart Contract Info


# LBP Roadmap


# Security


