# BorgPad Strategies

**Understand the different pricing strategies available on BorgPad, and choose the one that fits your project’s vision.**

We offer 3 launch strategies (and more to come), each with its own risk/return profile and investor alignment mechanism:

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#### 🔒 Fixed FDV

**Set the valuation upfront. Limit both upside and downside.**

A predictable model where the Fully Diluted Valuation (FDV) is fixed in advance, no matter how much is raised.

**Benefits:**

* Simple and easy to communicate
* Works well for projects with strong brand equity
* Clear market cap reference from day one

**Risks:**

* If demand exceeds expectations, tokens may be underpriced
* Doesn’t allow organic price discovery

<figure><img src="https://4041313096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJi0J46K9QmoQ507ZgXH%2Fuploads%2FB6Hkm9lTSgx5q1zRD3Qq%2FCapture%20d%E2%80%99e%CC%81cran%202025-06-06%20a%CC%80%2011.40.18.png?alt=media&#x26;token=2a2e8f30-0999-4e7c-b4ef-c1e57e9f290a" alt=""><figcaption></figcaption></figure>

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#### 🌊 Float FDV

**Let the market decide your valuation.**

The FDV is determined by the amount raised during the launch. More capital → higher valuation.

**What it means:**

* FDV adjusts dynamically based on market demand
* Aligns price with user interest and momentum
* Encourages price discovery and real traction

**Example:**

* Raise $50k → FDV = $1M
* Raise $200k → FDV = up to $5M

Ideal for early-stage projects looking to **test market appetite**.

<figure><img src="https://4041313096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJi0J46K9QmoQ507ZgXH%2Fuploads%2FATisczrGlxvMlXiDDu25%2FCapture%20d%E2%80%99e%CC%81cran%202025-06-06%20a%CC%80%2011.40.12.png?alt=media&#x26;token=d290e3e4-e3fb-4519-9635-d482d68f20d2" alt=""><figcaption></figcaption></figure>

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#### 🛡️ Floor Strategy

**Protect the downside, unleash the upside.**

A model where your token **can’t trade below a defined price (The Floor)**. Your **risk is capped, but upside is uncapped**.

**Key Features:**

* No tokens sold below the Floor at TGE
* Downside is protected, upside is unlimited
* Unlocks go into DLMM Floor bins at TGE or controlled moments
* Works best for projects confident in long-term value

<figure><img src="https://4041313096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJi0J46K9QmoQ507ZgXH%2Fuploads%2FUps0z1mMPI9CuULpv09h%2FCapture%20d%E2%80%99e%CC%81cran%202025-06-06%20a%CC%80%2011.40.05.png?alt=media&#x26;token=f72d5bbc-b0bd-4b69-b95e-70bf7ea7f995" alt=""><figcaption></figcaption></figure>

**Investor View:**

Flips the risk curve in their favor → safer entry point with full upside potential.