BorgPad Strategies
Understand the different pricing strategies available on BorgPad, and choose the one that fits your project’s vision.
We offer 3 launch strategies (and more to come), each with its own risk/return profile and investor alignment mechanism:
🔒 Fixed FDV
Set the valuation upfront. Limit both upside and downside.
A predictable model where the Fully Diluted Valuation (FDV) is fixed in advance, no matter how much is raised.
Benefits:
Simple and easy to communicate
Works well for projects with strong brand equity
Clear market cap reference from day one
Risks:
If demand exceeds expectations, tokens may be underpriced
Doesn’t allow organic price discovery
🌊 Float FDV
Let the market decide your valuation.
The FDV is determined by the amount raised during the launch. More capital → higher valuation.
What it means:
FDV adjusts dynamically based on market demand
Aligns price with user interest and momentum
Encourages price discovery and real traction
Example:
Raise $50k → FDV = $1M
Raise $200k → FDV = up to $5M
Ideal for early-stage projects looking to test market appetite.
🛡️ Floor Strategy
Protect the downside, unleash the upside.
A model where your token can’t trade below a defined price (The Floor). Your risk is capped, but upside is uncapped.
Key Features:
No tokens sold below the Floor at TGE
Downside is protected, upside is unlimited
Unlocks go into DLMM Floor bins at TGE or controlled moments
Works best for projects confident in long-term value
Investor View:
Flips the risk curve in their favor → safer entry point with full upside potential.
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