> For the complete documentation index, see [llms.txt](https://docs.borgpad.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.borgpad.com/founders/borgpad-strategies.md).

# BorgPad Strategies

**Understand the different pricing strategies available on BorgPad, and choose the one that fits your project’s vision.**

We offer 3 launch strategies (and more to come), each with its own risk/return profile and investor alignment mechanism:

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#### 🔒 Fixed FDV

**Set the valuation upfront. Limit both upside and downside.**

A predictable model where the Fully Diluted Valuation (FDV) is fixed in advance, no matter how much is raised.

**Benefits:**

* Simple and easy to communicate
* Works well for projects with strong brand equity
* Clear market cap reference from day one

**Risks:**

* If demand exceeds expectations, tokens may be underpriced
* Doesn’t allow organic price discovery

<figure><img src="/files/hl7PLPMiyEipa8jEWjR0" alt=""><figcaption></figcaption></figure>

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#### 🌊 Float FDV

**Let the market decide your valuation.**

The FDV is determined by the amount raised during the launch. More capital → higher valuation.

**What it means:**

* FDV adjusts dynamically based on market demand
* Aligns price with user interest and momentum
* Encourages price discovery and real traction

**Example:**

* Raise $50k → FDV = $1M
* Raise $200k → FDV = up to $5M

Ideal for early-stage projects looking to **test market appetite**.

<figure><img src="/files/WpJ8swwira4DKyeEHi5O" alt=""><figcaption></figcaption></figure>

***

#### 🛡️ Floor Strategy

**Protect the downside, unleash the upside.**

A model where your token **can’t trade below a defined price (The Floor)**. Your **risk is capped, but upside is uncapped**.

**Key Features:**

* No tokens sold below the Floor at TGE
* Downside is protected, upside is unlimited
* Unlocks go into DLMM Floor bins at TGE or controlled moments
* Works best for projects confident in long-term value

<figure><img src="/files/ZaZ6ZjNdKX9qyszn1qBz" alt=""><figcaption></figcaption></figure>

**Investor View:**

Flips the risk curve in their favor → safer entry point with full upside potential.