BorgPad Strategies

Understand the different pricing strategies available on BorgPad, and choose the one that fits your project’s vision.

We offer 3 launch strategies (and more to come), each with its own risk/return profile and investor alignment mechanism:

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🔒 Fixed FDV

Set the valuation upfront. Limit both upside and downside.

A predictable model where the Fully Diluted Valuation (FDV) is fixed in advance, no matter how much is raised.

Benefits:

• Simple and easy to communicate

• Works well for projects with strong brand equity

• Clear market cap reference from day one

Risks:

• If demand exceeds expectations, tokens may be underpriced

• Doesn’t allow organic price discovery

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🌊 Float FDV

Let the market decide your valuation.

The FDV is determined by the amount raised during the launch. More capital → higher valuation.

What it means:

• FDV adjusts dynamically based on market demand

• Aligns price with user interest and momentum

• Encourages price discovery and real traction

Example:

• Raise $50k → FDV = $1M

• Raise $200k → FDV = up to $5M

Ideal for early-stage projects looking to test market appetite.

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🛡️ Floor Strategy

Protect the downside, unleash the upside.

A model where your token can’t trade below a defined price (The Floor). Your risk is capped, but upside is uncapped.

Key Features:

• No tokens sold below the Floor at TGE

• Downside is protected, upside is unlimited

• Unlocks go into DLMM Floor bins at TGE or controlled moments

• Works best for projects confident in long-term value

Investor View:

Flips the risk curve in their favor → safer entry point with full upside potential.