# The TGE Journey

At BorgPad, we streamline your TGE strategy, keeping your treasury intact so you can focus entirely on building your product. Our comprehensive suite of tools guides you from zero to TGE, allowing you to concentrate on what truly matters: cultivating a strong, engaged community.

## **Launching a Token is Like Launching a Product**

Just as launching a product starts with building a community of early adopters, launching a token begins with nurturing a dedicated base. Crossing this critical phase is where BorgPad steps in—to guide and support you every step of the way.

<figure><img src="https://4041313096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJi0J46K9QmoQ507ZgXH%2Fuploads%2Fy4Vj3PJRY741SCGaTGx0%2Fbell.png?alt=media&#x26;token=172b1fe8-9cf9-4079-9287-c3f88e541871" alt=""><figcaption></figcaption></figure>

## So, how does it technically work?&#x20;

Just like in a relationship, before getting married, we have to date. Our journey begins with due diligence, followed by strategy planning and crafting. This ensures we’re aligned and ready to build something lasting.

<figure><img src="https://4041313096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJi0J46K9QmoQ507ZgXH%2Fuploads%2FbrXQRsaXQvfsSoXpZBwc%2Fwhat%20next.png?alt=media&#x26;token=689dea00-cee6-45dc-a7f9-7b1d1c9096ba" alt=""><figcaption></figcaption></figure>

If our initial phases go smoothly, we dive into the real work—executing your TGE with precision and efficiency.

<figure><img src="https://4041313096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJi0J46K9QmoQ507ZgXH%2Fuploads%2F2cpHjJopmO9URukmK4Vu%2FPath%20BP.png?alt=media&#x26;token=d034822f-b525-4b23-b631-2fa38360d78c" alt=""><figcaption></figcaption></figure>

### Distribution Without Burning Your Runway

Our TGE strategy is designed to protect your runway. Instead of overspending on the CEX cartel for your TGE, we raise funds directly from the community. This aligns with our goal of maximizing your project’s long-term success without unnecessary financial strain.

<figure><img src="https://4041313096-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJi0J46K9QmoQ507ZgXH%2Fuploads%2FUV9yLFEDY9qElBvXGIG6%2Faction%20plan.png?alt=media&#x26;token=b576e117-05f8-4ad7-b6ce-0308a0c44555" alt=""><figcaption></figcaption></figure>

### Due Diligence Criteria

BorgPad selects projects for TGEs based on an internal due diligence process that evaluates the team's commitment to the #BetterThanCEX standard and the project’s current maturity level.&#x20;

We evaluate projects based on three key criteria:

**Team Quality**

**Product Maturity**

**Community Quality**

Want to get in touch to launch the Better Than CEX way?

[Apply here](https://app.formo.so/new-form-UD1b4gzCj0aG36uLFuqoa)

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