For Borgers

$BORG is coming for the on-chain world.

BorgPad aims to be the top choice for founders who aspire to launch successful TGEs that maximise the community-centric nature of their ecosystems. In essence, our goal is to increase the number of healthy TGEs by offering founders an alternative to the CEX cartel.

This is our “Amazon self-publishing” moment—just as Amazon empowered anyone to publish their book without conforming to the publishers’ cartel, we’re doing the same for founders.

Learn more here: Watch the video.

The mechanics underpinning BorgPad’s success—and directly linked to the success of the $BORG token—are straightforward: every TGE will be executed via an on-chain liquidity pool (LP) that pairs with $BORG. We’re aiming to replicate what Binance achieved off-chain, where every altcoin listed had an $Token/$BNB pair.

Here’s how the virtuous loop works:

1. On-Chain TGE Execution: A project conducts its TGE on-chain using BorgPad, increasing on-chain $BORG liquidity.

2. Automatic Listing: The $Token automatically gets listed on the SwissBorg App, leveraging MEX technology, making SwissBorg the first CEX to list it.

3. Generating Demand: If we succeed in creating demand for $Token, the SwissBorg App attracts new users, generating more revenue and leading to further $BORG burns.

4. Increased Visibility: As $Token volume grows, so does the volume for $BORG, making $BORG increasingly visible within the Solana ecosystem and the broader crypto space, ultimately driving greater adoption.

This virtuous cycle can be visualized as:

// $USDc → Routing through $BORG → $Token → Back to $USDC

Quantum physics enthusiasts might call this virtuous circle “The Borg Entanglement.”

As you can see, this mechanism has the potential to become a powerful tool for $BORG adoption beyond just the SwissBorg app. However, there’s one key prerequisite for this to succeed: we need successful TGEs.