# Why support the #BetterThanCEX experience.

| Investors |
| --------- |

The simple answer to why supporting #BetterThanCex is important: you can’t win at the game of information asymmetry, and being the exit liquidity is not a viable investment strategy. 

The more detailed answer involves understanding the butterfly effect—what you consume, consumes you. Aligning your short-term decisions with your long-term best interests is key to becoming successful at investing.

As the web celebrates its [35th Birthday](https://medium.com/@timberners_lee/marking-the-webs-35th-birthday-an-open-letter-ebb410cc7d42) this year , it’s the perfect moment for a reset.

In the era of ultra capitalism & sophisticated labor, collaboration translates into investment. Since investment is money and money is derived from our only asset, time, investment has become our greatest tool for collaboration.

Investing in the wrong technology distorts our reality, seizing our most valuable wealth—our time—for the benefit of a few at the expense of many. In a world where success is solely measured by the bottom line, short-term thinkers often dominate, driven by rules dictated by ‘arbitrage’ or ‘opportunity cost.’ Arbitrage stands in contrast to conviction and long-term thinking. By nature, long-term rewards are more uncertain than short-term gains because the sequence of events isn’t always predictable.

Accepting this short-term uncertainty can be seen as 'faith' in a world that only swears by 'data-informed decisions', but it's not. It's called 'courage', and to cultivate a world that is free of manipulation, we need more 'long-term thinkers'. 

| A Deeper Look into Token Metas and the #BetterThanCEX Movement |
| -------------------------------------------------------------- |

In [this insightful article by Dani de Lophem](https://x.com/DLophem/status/1855966306337755144), he outlines the evolution and challenges of token distribution models, from the wild ICO days to the dominance of centralized exchanges (CEXs) and the rise of memecoins. Dani argues that each new token distribution model (or "meta") shaped the market, but many led to unsustainable practices, with VCs and insiders benefitting at the expense of average investors.

Dani highlights the following key stages that have shaped crypto investment:

1. **The ICO Boom** – Early alt-season excitement opened up primary market access to the public, but greed and scams quickly eroded trust.
2. **CEX Control and Privatization of Value** – The failure of ICOs led to a power shift back to VCs and centralized exchanges, with inflated valuations benefiting insiders and leaving retail investors as exit liquidity.
3. **The Memecoin Rebellion** – Memecoins emerged as an anti-establishment reaction, democratizing trading on-chain without VC influence, yet often still exploited by insiders through bots and manipulation.
4. **The Need for a New Meta** – Dani emphasizes the need for a new direction in crypto: a community-driven approach to token launches that’s fair, open, and free from the influence of gatekeepers.


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